Our Guiding Principles
Precise formulations begin with clear parameters.
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Human-Grade
We believe dogs deserve the same level of care we give ourselves. Only human-grade ingredients make the cut for our products — the same quality you’d buy for yourself at the store.
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Essentials Only
Everything your dog needs, without the things they don’t. Every ingredient is selected to serve a specific purpose. No cheap fillers, artificial flavors, and preservatives.
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Proven Effectiveness
Backed and formulated by a team of leading veterinarians and researchers, every active ingredient is clinically-backed to improve specific health functions for dogs.
-
Human-Grade
We believe dogs deserve the same level of care we give ourselves. Only human-grade ingredients make the cut for our products — the same quality you’d buy for yourself at the store.
-
Essentials Only
Everything your dog needs, without the things they don’t. Every ingredient is selected to serve a specific purpose. No cheap fillers, artificial flavors, and preservatives.
-
Proven Effectiveness
Backed and formulated by a team of leading veterinarians and researchers, every active ingredient is clinically-backed to improve specific health functions for dogs.
Ingredients Directory
Dive deeper and see why each clinically-backed ingredient matters.
Collapsible content
Proprietary Probiotic Blend
Proprietary Probiotic Blend
Type of Ingredient: Probiotic
Purpose: Fosters a healthy microbiome that assists with digestion.
Supporting Study: “Lactobacillus Acidophilus Metabolizes Dietary Plant Glucosides and Externalizes Their Bioactive Phytochemicals.” MBio
Fructooligosaccharides (FOS)
Fructooligosaccharides (FOS)
Type of Ingredient: Prebiotic
Purpose: Supports healthy digestion by feeding beneficial gut bacteria, enhances mineral absorption, and reduces harmful protein fermentation in the hindgut.
Supporting Study: “Influence of dietary protein and fructooligosaccharides on fecal fermentative end-products, fecal bacterial populations and apparent total tract digestibility in dogs.” BMC Veterinary Research
Postbiotic Blend of Yeast
Postbiotic Blend of Yeast
Type of Ingredient: Postbiotic / Yeast-Derived Functional Ingredient
Purpose: Helps stabilise gut microbiome during dietary stress or change, increases beneficial immune markers (like IgA), and supports microbiota diversity & inflammatory balance.
Supporting Study: “Effect of yeast probiotic Saccharomyces cerevisiae on immune markers, gut microbiota, and antioxidative capacity in aged Labrador Retrievers.” Animals (2024)
Wild Alaskan Salmon Oil
Wild Alaskan Salmon Oil
Type of Ingredient: Fat
Purpose: Omega-3 and DHA leads to healthier skin, a shinier coat, and less itching.
Supporting Study: “Health Benefits of Docosahexaenoic Acid (DHA).” Pharmacological Research
Vitamin A
Vitamin A
Type of Ingredient: Vitamin
Purpose: Heightens immune response and improves mucus levels.
Supporting Study: “Role of Vitamin A in the Immune System.” Journal of Clinical Medicine
Natural Vitamin E
Natural Vitamin E
Type of Ingredient: Vitamin
Purpose: Provides defense against oxidative damage and free radicals.
Supporting Study: “Free Radical Protection: Why Vitamin E, Not Vitamin C, Beta-Carotene or Glutathione?” Ciba Foundation Symposium
Riboflavin (Vitamin B2)
Riboflavin (Vitamin B2)
Type of Ingredient: Vitamin
Purpose: Supports DNA growth and repair and reduces signs of aging.
Supporting Study: “Riboflavin: The Health Benefits of a Forgotten Natural Vitamin.” International Journal of Molecular Sciences
Pyridoxine (Vitamin B6)
Pyridoxine (Vitamin B6)
Type of Ingredient: Vitamin
Purpose: Assists in red blood cell production and helps break down amino acids and carbohydrates.
Supporting Study: “Vitamin B6 Enzymes Participating in Selenium Amino Acid Metabolism.” BioFactors
Chicken Liver
Chicken Liver
Type of Ingredient: Animal-Derived Organ
Purpose: Provides high-quality protein, rich in essential B-vitamins (especially B12, B2, B3), iron, copper, and vitamin A; supports red blood cell formation, immune function, skin & coat health.
